Apollo alternative for agencies that sell to D2C brands.
Apollo is an all-in-one sales platform: a B2B contact database (240M+ contacts, 30M+ accounts) plus sequencing, AI writing, a dialer and deal management, with a free plan and paid seats from $49/month billed annually. It is built for searching the whole market. FreshLeads does one narrow job: it finds D2C brands the week they launch, raise or expand, verifies an email and writes the opener from that news, and sells each lead to at most 5 agencies.
FreshLeads vs Apollo at a glance
| Apollo | FreshLeads | |
|---|---|---|
| Price | Free; Basic $49, Professional $79, Organization $119 per seat/month billed annually ($65 / $99 monthly); credit-based | $39 / $79 / $199 per month (20 / 40 / 150 lead claims a week); 7-day money-back |
| Emails | Contact and account data with emails and phones ("verified emails and phone numbers") | A verified email per brand: the founder's own where the mail server confirms it, otherwise the brand's published inbox (labelled) |
| Coverage | 240M+ contacts, 30M+ accounts; general B2B, not D2C-specific | D2C brands only, found the week they launch, raise, expand or win an award |
| Written outreach | AI writing and sequences on every plan (word limits by plan) | Yes: a researched opener per lead, auto-filled with your service and best client |
| CSV export | All plans, uses credits; 25 to 10,000 records per action by plan | CSV of every lead you claim, on every plan |
| Exclusivity | None stated: every user searches the same database | Hard cap: each lead is sold to at most 5 agencies, then retired |
Which one fits you
Choose Apollo if
- You sell to B2B or non-ecommerce companies and need a huge searchable database.
- You want data, sequencing, a dialer and a CRM in one seat.
- You need phone numbers and calling at volume.
Choose FreshLeads if
- You sell to D2C brands and want them at a buying moment, not filtered out of 240M rows.
- You want the opener written from this week's news about that brand.
- You want a cap on competition: each lead goes to at most 5 agencies.
- You want a flat monthly price, not seats and credits.
The math for an agency
A D2C retention or creative agency typically bills $2,500 to $10,000 a month per client. One client from FreshLeads pays for years of the Growth plan ($79/month). That math is the reason to pick the tool that gets you the reply, not the biggest database.
Judge the data yourself
Tell us your niche and we'll send 5 leads free: email verified, opener written. No signup, no card.
Other comparisons
Apollo details are from their public website, checked October 2026: Apollo pricing (checked 12 Oct 2026, labelled introductory pricing) ยท Apollo homepage. Prices and features change; check their site for the latest. Apollo is a trademark of its owner; FreshLeads is not affiliated with it.