Clay alternative if you'd rather not build the workflow.
Clay is a GTM data and workflow platform: spreadsheet-style tables that run enrichment across 150+ data providers, an AI research agent (Claygent) and AI-written messaging. It has a free tier, and paid plans start at $167/month billed annually ($185 monthly), priced by actions and data credits. It is powerful if you have someone to build and run the workflows. FreshLeads is the finished output for one use case: D2C brands at a buying moment, verified email, opener written.
FreshLeads vs Clay at a glance
| Clay | FreshLeads | |
|---|---|---|
| Price | Free; Launch from $167/month annual ($185 monthly), Growth from $446/month annual; actions + data credits | $39 / $79 / $199 per month (20 / 40 / 150 lead claims a week); 7-day money-back |
| Emails | Waterfall across third-party providers; no verification or accuracy claim stated | A verified email per brand: the founder's own where the mail server confirms it, otherwise the brand's published inbox (labelled) |
| Coverage | Whatever you build from 150+ providers; not D2C-specific | D2C brands only, found the week they launch, raise, expand or win an award |
| Written outreach | AI-written 1:1 messaging and an AI research agent; sending from Launch | Yes: a researched opener per lead, auto-filled with your service and best client |
| CSV export | Uses actions; limits not stated on their site | CSV of every lead you claim, on every plan |
| Exclusivity | None stated | Hard cap: each lead is sold to at most 5 agencies, then retired |
Which one fits you
Choose Clay if
- You have a technical GTM operator who wants custom enrichment workflows.
- You need CRM or data-warehouse sync and signal automation at scale.
- You want to define your own lead criteria rather than receive a curated list.
Choose FreshLeads if
- You want the result without building tables, waterfalls and prompts.
- You sell to D2C brands and want them the week they launch, raise or expand.
- You want a flat price from $39/month and a 5-agency cap per lead.
The math for an agency
A D2C retention or creative agency typically bills $2,500 to $10,000 a month per client. One client from FreshLeads pays for years of the Growth plan ($79/month). That math is the reason to pick the tool that gets you the reply, not the biggest database.
Judge the data yourself
Tell us your niche and we'll send 5 leads free: email verified, opener written. No signup, no card.
Other comparisons
Clay details are from their public website, checked October 2026: Clay pricing (checked 12 Oct 2026) ยท Clay homepage. Prices and features change; check their site for the latest. Clay is a trademark of its owner; FreshLeads is not affiliated with it.